Done-for-You Survey
Creating an avatar is a lot easier if you have all of the data you need.
Keep in mind, we are looking for averages… not exact data.
The avatar is like a bucket of all the most common attributes our ideal customers possess. We will need to use deductive reasoning to group comments together to form our perfect avatar.
We may even discover we have more than one grouping. This is great because it gives us more people we can market our services to.
Done For You Survey.
I’ve created a totally done for you survey below. All you need to do is find a survey service and create the form. Then email the pre-written email below to your customers.
It’s important that you send this survey to ONE PRODUCT GROUP. Meaning, people who have bought Cloud Hosting only get it. You do not broadcast this to everyone. It’s a good idea to keep separate forms for each product so that your data does not get cross contaminated.
Here are my thoughts on the survey I created below for you… you can tweak it as needed.
Lot’s of open ended questions for good reason.. I want to hear what people say.. most surveys are where people make it easy for the survey taker.. those don’t really give a true picture of the reality.
With this method, we will get people who seriously respond and give good feedback.
I did not include an ’email’ form on the survey. You may wish to add this because you will know who says what, and then you can contact them. However, they may also not feel anonymous and not give a true indicator, so I left it off for this reason. The choice is yours. I think with the proper incentive, it’s a good idea to include the email field.
It may also prove helpful if you set this up and auto-respond new sign-ups one week after they are online. This way the experience is fresh in their head and it also warms them up to receiving emails from you (another topic altogether).
Incentive Your Survey Takers.
We need to throw them a carrot here in order to get a good turn out. I suggest offering them $5 in credit that would be placed onto their account once they complete the survey.
Of course, the questions may be tweaked. I listed a lot of open ended questions because it will provide us with a customers wording. When we get the words they use, we can then use this on the site and in marketing to better connect with them. In addition, we aren’t giving them easy answers, they will need to put some thought in.
So we may not get a ton of responses, but what we do get will be genuine and very useful.
Done For You Survey.
————–
Step 1. Build Survey (using SurveyMonkey.com or another Survey service)
————–
1. What is your sex?
M / F
2. How old are you?
13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 64+
3. Are you married?
Yes, No
4. What is your average yearly income?
$0-50K, $50-100K, $100-150K, $150K+
5. What is your current job title?
Open text field, let them fill in the blank here.
6. How long have you been in your current role?
0-6 months, 7-12 months, 1-2 years, 3-4 years, 5+ years
7. Do you use your hosting needs for personal or business use?
Personal, Business
8. Can you describe how you currently use your PRODUCT GOES HERE? Please type in as much detail as you feel comfortable with.
Open text field, let them fill in the blank here.
9. When looking for a PRODUCT GOES HERE, what is the ONE thing that is an absolute must for you?
Open text field, let them fill in the blank here.
10. What other hosting companies have you tried in the past?
Open text field, let them fill in the blank here.
11. What did you like most about competing web hosts you tried?
Open text field, let them fill in the blank here.
12. What do you like most about COMPANY NAME HERE?
Open text field, let them fill in the blank here.
13. When you were deciding to purchase from COMPANY NAME HERE, what fears or concerns did you have about buying from us?
Open text field, let them fill in the blank here.
14. How did you hear about COMPANY NAME HERE?
Open text field, let them fill in the blank here.
—————
Step 2. Email Your Customers
—————
Subject: Earn $5 Credit in Exchange for 5 Minutes of Your Time
I have one simple question for you. What do you want from me?
My name is YOUR NAME and I am the JOB TITLE of HOSTING COMPANY NAME.
Here’s the thing – everyone at HOSTING COMPANY NAME takes great care in working hard to develop new products, improve service, and deliver reliable uptime for you… all in the hope that we are providing you with lots of value.
I REALLY hope that you are finding lots of value in everything we’ve been working on. But the truth is – the best way for me to know how to help you is for you to let me know what you’re struggling with.
So, I created a very short survey to accomplish something VERY IMPORTANT (at least it’s important to me). I want to get to know you, and to know the best way for me to help you.
I would REALLY appreciate it if you would take a few minutes to complete the survey. It should only take about 5 minutes of your time, and it will help me a bunch.
=> Click Here To Go To The Survey
That’s all for now. Thanks for helping me help you 😉
All the best!
SIGNATURE GOES HERE <== MAKE IT PERSONAL AND NOT CORPORATE
P.S. As my thank you for taking this survey I will give you a $5 credit on your account!
Just reply to this email me once you complete the survey and I’ll add the $5 credit ASAP. Be sure to answer every question so that you qualify for the credit.
Downloads
- Survey Email
Right Click the above link and select "Save Link As" to save to your computer. This HTML file can then be modified and added to your email marketing system.
- Survey Email
Right Click the above link and select "Save Link As" to save to your computer. This TXT file can then be modified and added to your email marketing system.
***************
Also, if you feel confident enough to write your own survey, make sure to read the following article: