Emails 2016
This is an actual campaign I created last year for one of our clients. It featured 7 emails and the theme was Black Friday Cyber Week. The first email went out on Black Friday and the rest came out the following week during Cyber Week. I even left the actual send dates so you can match them up on a calendar to see the timing.
They have a lot of products, so the promo’s vary from day to day… so it’s worth running through these to see what messaging you might feel will work best for your clients / prospects. We wrapped it into one massive sale that did quite well.
We split the special up and pushed to the next week because we thought we might find a better response. Looking back, I think we should have ran this as Black Friday Week in the run up to Black Friday and then a following flurry of emails on CyberMonday. My thought process is that people are predisposed to buy stuff during the actual week running up… and the week after I feel they are probably playing catch up with work. Of course, these are just my assumptions and I have no real clear data to back this up – just instinct.
If you want to hire me to write one of these beauties for your company, you know where to find me. 😉
Chris
EMAIL 1:
Send to: Past Customers and Leads
SEND: November 25th, 2016, 8AM EST
RESEND: November 25th, 2016, 3PM EST
Subject: DEALS. OF. THE. CENTURY.
No kidding! We’re practically giving away our Dedicated and Cloud Servers today.
And I didn’t want you to miss out on these Black Friday specials!
The demand will be high and we may run out of servers… and that’s why it is crucial that you act now.
If you have been considering upgrading, NOW IS THE TIME. The experts at XXXXXX will help migrate you painlessly. Just ask!
Click the links below to learn more about our Deals of the Century…
[———– Black Friday Week ———–]
• 50% OFF LIFETIME RECURRING Budget Dedicated Servers (PROMO CODE: XXXXXX)
• $500 OFF FIRST MONTH on ANY Cloud Server (PROMO CODE: XXXXXX)
• 30% OFF RECURRING on ANY Cloud Server (PROMO CODE: XXXXXX)
• 2 MONTHS FREE on ANY E5 v4 Server (PROMO CODE: XXXXXX)
Go here now to see all the specials: LINK GOES HERE
[———–/END Black Friday Week ———–]
These offers will expire when all inventory is sold or when the clock strikes MIDNIGHT next Friday… so make sure you lock down your server ASAP.
These servers WILL NOT LAST LONG as we have limited inventory… once they are gone, they are gone.
Here’s where you can to lock yours down now and save up to $500:
LINK GOES HERE
Thanks!
SIGNATURE
Email 2:
Send to: Past Customers and Leads
SEND: November 28th, 2016, 8AM EST
RESEND: November 28th, 2016, 3PM EST
Subject: In case you missed these… (Cyber.Monday.Deals)
In case you were busy last week enjoying Thanksgiving, I didn’t want you to miss these DEALS OF THE CENTURY.
We’re practically giving away our Dedicated and Cloud Servers today.
And I didn’t want you to miss out on these Black Friday specials!
The demand will be high and we may run out of servers… and that’s why it is crucial that you act now.
If you have been considering upgrading, NOW IS THE TIME. The experts at XXXXXX will help migrate you painlessly. Just ask!
Click the links below to learn more about our Deals of the Century…
[———– Black Friday Week ———–]
• 50% OFF LIFETIME RECURRING Budget Dedicated Servers (PROMO CODE: XXXXXX)
• $500 OFF FIRST MONTH on ANY Cloud Server (PROMO CODE: XXXXXX)
• 30% OFF RECURRING on ANY Cloud Server (PROMO CODE: XXXXXX)
• 2 MONTHS FREE on ANY E5 v4 Server (PROMO CODE: XXXXXX)
Go here now to see all the specials: LINK GOES HERE
[———–/END Black Friday Week ———–]
These offers will expire when all inventory is sold or when the clock strikes MIDNIGHT next Friday… so make sure you lock down your server ASAP.
These servers WILL NOT LAST LONG as we have limited inventory… once they are gone, they are gone.
Here’s where you can to lock yours down now and save up to $500:
LINK GOES HERE
Thanks!
SIGNATURE
EMAIL 3:
Send to: Past Customers and Leads
SEND: November 29th, 2016, 8AM EST
RESEND: November 29th, 2016, 3PM EST
Subject: Dedicated servers starting at $20/month (no kidding)
The DEALS OF THE CENTURY continue at XXXXXX and we are practically giving away Dedicated Servers!
If you have been considering upgrading from VPS or Shared Hosting, NOW IS THE PERFECT TIME.
And don’t worry about migrating your existing site. The experts at XXXXXX will help migrate you painlessly away from your existing web host. Just ask!
The demand is high and inventory is limited… so you need to ACT NOW to guarantee HUGE savings on servers like:
• Dual Xeon 3.06GHz, 4GB RAM, 120GB HD ($20/month)
• Dual Core 2.4GHz, 4GB RAM, 160GB HD ($40/month)
• Quad Core 2.4GHz, 4GB RAM, 250GB HD ($65/month)
This deal is recurring for LIFE!
ACT NOW, because these servers won’t last long.
And please remember, there’s absolutely NO RISK with our Satisfaction Guarantee!
XXXXXX guarantee’s that in the first 30 days, if for any reason, you’re not satisfied with us we will refund 100% of your purchase.
Quite simply, if you’ve been waiting for a dedicated server – here’s where you can lock down 50% off recurring for LIFE.
SIGNATURE
PS. If you prefer Cloud Servers, we have $500 off the first month or 30% off recurring. You can take advantage of these deals by clicking here:
• 50% OFF LIFETIME RECURRING Budget Dedicated Servers (PROMO CODE: XXXXXX)
• $500 OFF FIRST MONTH on ANY Cloud Server (PROMO CODE: XXXXXX)
• 30% OFF RECURRING on ANY Cloud Server (PROMO CODE: XXXXXX)
• 2 MONTHS FREE on ANY E5 v4 Server (PROMO CODE: XXXXXX)
Go here now to see ALL the deals: LINK GOES HERE
EMAIL 4:
Send to: Past Customers and Leads
SEND: November 30th, 2016, 8AM EST
RESEND: November 30th, 2016, 3PM EST
Subject: Get 2 months FREE on Intel E5 v4 Servers
During Black Friday week you can get two months free on any new E5 v4 dedicated server.
Even better, if you take advantage of our exclusive Lease-to-Own program, you will OWN your server after just 12 months (thereafter saving $1000s annually).
In addition to saving money, the E5 v4 will provide a huge speed boost that will improve your conversions and Google rankings (see below).
Upgrading to a new E5 v4 series of dedicated server will provide a massive speed increase. Compared to previous-generations of Intel Xeon processor E5, you’ll find:
- 44% higher generational performance on computational fluid dynamics workload
- 27% average performance improvement across key industry-standard applications
- Reduce operational costs per VM by up to 58% by supporting 2.4x more VMs/server
- You can pack in 3.5x more VMs/server in same data center footprint
.
=> Click here to configure a new E5-2600 v4 server (2 MONTHS FREE)
Internet retailers discovered when load time is reduced from 8 seconds to 2 seconds, conversions went up by a staggering 74%.
If your website handles transactions you can see the potential here. What business wouldn’t like a 74% improvement in conversions? This means MORE MONEY FOR YOU.
And if you are running virtual servers, upgrading to a v4 processor is a no brainer.
=> Click here to configure a new E5-2600 v4 server (2 MONTHS FREE)
But you need to act fast, these huge savings expire Friday.
SIGNATURE
PS. Here’s where you can get 2 MONTHS FREE on ANY E5 v4 Server (PROMO CODE: XXXXXX)
Go here now to see ALL the Black Friday deals.
EMAIL 5:
Send to: Past Customers and Leads
SEND: December 1st, 2016, 8AM EST
RESEND: December 1st, 2016, 3PM EST
Subject: We REFUSE to oversell
Want the power, flexibility and affordability of the cloud hosting without having to share?
Until tomorrow, you can get your own Dedicated Cloud Server for 30% OFF recurring FOR LIFE.
We’ve ELIMINATED the #1 issue our competitors face when it comes to performance… massive and rampant overselling… with the world’s only Dedicated Transparent Cloud.
Our competitors are overselling because they earn more profit per processing core… and since not every customer uses all their resources all the time, all CHPs oversell – some to a staggering degree.
The problem is when just one of your many neighbors starts actually using the resources they pay for, everyone assigned to the same CPU core(s) and memory suffer… and performance drops, massively.
In short, buying cloud hosting service these days is like buying a mystery box of chocolates: you have no idea of what you’re actually getting.
If you want to see for yourself, we compared our cloud against our competitors: Click here to see howXXXXXX compares to various cloud providers.
Quite simply, we REFUSE TO OVERSELL.
There is no “mystery box of chocolates” at XXXXXX.
Every customer knows exactly what they are getting and exactly the consistent performance that they can expect.
And there’s no risk with our 30-day money back guarantee… and with 30% off recurring for LIFE – there’s never been a better time to jump ship for a Superb Cloud.
Click Here to Configure Your Dedicated Cloud (and get 30% OFF recurring for LIFE )
Here’s just one example configuration of a Dedicated Cloud Server:
DC1-1250, 4GB RAM, 4 Cores, 10TB Traffic, 2 IP’s… Passmark per core 312.5 and total Passmark of 1250.
Normal price: $120/month
Until tomorrow: $84/month (FOR LIFE)
No sharing, no tricks, no catch.
Click Here to Configure Your Dedicated Cloud (and get 30% OFF recurring for LIFE )
There are no tricks and there is no catch. We make starting in the cloud easy… and we guarantee your satisfaction with our 30-day money back guarantee.
If you have questions, just pick up the phone and call us at XXXXXX right now.
SIGNATURE
EMAIL 6:
Send to: Past Customers and Leads
SEND: December 2nd, 2016, 8AM EST
RESEND: December 2nd, 2016, 3PM EST
Subject: Test Drive Us with a $500 Credit
Buying cloud hosting service these days is like buying a mystery box of chocolates: you have no idea of what you’re actually getting… unless you choose XXXXXX.
We’ve run tests against all of our competitors so you can see how we stack up… click here to see our benchmark scores versus the competition.
Quite simply, there is no “mystery box of chocolates” with our cloud platform. After all, we built the world’s first XXXXXX where we REFUSE TO HIDE performance benchmarks and guarantee’s (unlike our competitors).
Every customer knows exactly what they are getting… and they know exactly the performance to expect day in and day out.
There’s also no risk with our 30 day money back guarantee.
And until tonight at midnight, you’re eligible for $500 off your first month of cloud services.
There’s never been a better time to test drive our Dedicated Cloud Servers.
Click Here to Configure Your Dedicated Cloud (and get $500 OFF your first month)
There are no tricks and no catch. We make starting in the cloud easy… and we guarantee your satisfaction with our 30 day money back guarantee.
Questions? Just pick up the phone and call us at XXXXXX right now.
SIGNATURE
PS. Here’s where you can get $500 Off Any Cloud Server for the first month (PROMO CODE: XXXXXX)
EMAIL 7:
Send to: Past Customers and Leads
SEND: December 2nd, 2016, 9PM EST
Subject: FINAL CALL
Just a reminder that the Black Friday Week Sale ends at MIDNIGHT TONIGHT.
Here’s where you can save big:
LINK GOES HERE
This rare once a year sale is our way of helping you save money so you can you maximize profit for your business… in case you forgot, these amazing offers expire at midnight tonight…
[———– Black Friday Week ———–]
• 50% OFF LIFETIME RECURRING Budget Dedicated Servers (PROMO CODE: XXXXXX)
• $500 OFF FIRST MONTH on ANY Cloud Server (PROMO CODE: XXXXXX)
• 30% OFF RECURRING on ANY Cloud Server (PROMO CODE: XXXXXX)
• 2 MONTHS FREE on ANY E5 v4 Server (PROMO CODE: XXXXXX)
[———–/END Black Friday Week ———–]
These offers EXPIRE when the clock strikes MIDNIGHT TONIGHT.
Here’s where you can to lock yours down now and save up to $500:
LINK GOES HERE
Thanks!
SIGNATURE
PS. Try us risk free, every dedicated and cloud server is backed by our 30-day money back guarantee.