Angle #4: The Great X Hoax!
- Effective if there is a common enemy
- Can be combined with tag line for greater impact
- Examples: The great medical hoax: How your doctor has been secretly killing your family since 1934
- The great IRS hoax: How the government got away with the crime of the century
- The great insurance hoax: How millions of americans are losing a fortune to insurance they don’t have to pay for.
- The great web hosting hoax: How web hosts are overcharging customers thousands of dollars a year for resources they don’t need.