Consumers like to see movement and activity from a company they do business with. Publishing content such as a Press Release demonstrates that your brand is staying active and continually making efforts to better its service, product offering and overall experience.
A general rule with Press Releases is that it should harness news that is relevant and in most cases new. That’s not to say you can’t spin a topic/idea around something old, but keeping in mind that the logic is PR’s focus on what’s recently been launched (NEW).
Using the PR Scheduling spreadsheet you can easily manage the announcement topics for each month. This will be liquid as announcements will not always be available and often change. It’s also a good opportunity to highlight what areas of older items/news can be spun into relevance. These are ideal on slow months where you might not actually have anything actually new being released.
It is critical that your PR be in the correct format. This will demonstrate you are a professional organization and increase its chances of getting picked up by editor’s (published/promoted). You can use this template to build the basis of your PR.
We have created a section to answer some of the questions we often see. If there is a question that you have that isn’t on the list, please let us know.
Attaching a professional image that relates to your PR is a good way of controlling your brand image. A few examples on where to obtain royalty free images are made available.
PR Publication Services
A PR is only as good as the publication it receives. It’s important that you development relationships with leading publications within your industry. This will ensure that when a newsworthy story is released that it gets picked up and talked about. For the web hosting industry, we have included a list of sites to start forming relationships with.