Disclaimer: If you have setup your order form (shopping cart) system to capture contact information before completing the order process….and your system registers this information if they do not complete the order. You can skip the GateKeeper installation.
The GateKeeper is disguised to look like the start of the ordering process.
The GateKeeper’s goal is capturing information that allows you to follow-up should they not complete the order process.
An example of how this is setup is demonstrated below:
#1 Hosting Plan selection page
#3 Shopping Cart Order Form
Infusionsoft, ActiveCampaign and most all other email marketing platforms allow you to integrate a GateKeeper system into your website.
The installation of a cookie on the checkout thank you page will allow you to setup your system to run automatically. Potential customer visits website, selects plan, enters GateKeeper information and does not buy. The system will recognize this and initiate the email on command (since they did not hit the checkout page cookie).