1 – Facebook Pixel Installation. The magic pixel that makes everything work.
Today the rubber meets the road in our “Traffic Boomerang.”
In the previous lesson, we discussed why you NEED to be using remarketing so you can stretch your ad dollars farther.
Today’s lesson will allow us to gather vital data so you can target visitors with pinpoint accuracy (and deliver what they desire).
Tomorrow, we’ll cover how to setup Custom Audiences so you can start converting visitors to customers… but first, you need to take care of today’s ONE THING:
Install the Facebook Pixel to your Google Tag Manager
The first step is to add the remarketing code from Facebook. There are many other remarketing companies beyond Facebook (AdRoll and Perfect Audience are two of the largest), but Facebook is the easiest to setup and create targeted ads for.
Setting Up Your Site for Remarketing
Last week, I sent you instructions on how to setup the Google Tag Manager.
If you completed that lesson, adding the Facebook Conversion Pixel will take no longer than 5 minutes.
If you didn’t, you can still easily install the Facebook Conversion Pixel yourself. If you use WordPress you can install a plugins that makes adding the Facebook Conversion Pixel really easy.
The brand new Facebook pixel makes conversion, tracking, and remarketing possible from just a single pixel.
Once installed, you’ll be able to track your visitors and follow conversions based on advertisements. In addition, you enable remarketing (the focus of this article).
So we are really killing three birds with one stone (or pixel in this case).
You can get the WordPress plugin here: https://wordpress.org/plugins/facebook-conversion-pixel/ (don’t install if you installed the Google Tag Manager)
If you are using traditional HTML, you’ll need an HTML editor such as Dreamweaver to install the pixel. My suggestion is you install it on every page… quite simply, we can follow your visitors across your site and control what remarketing banners they see in the future.
You must have the pixel on every page so we can control remarketing content… so if you need to hire a web developer to do this, it is money well spent.
ACTION ITEM #1: Create Your Pixel
1. Go to your Facebook Ads Manager.
2. Click The 3 bars in the top left corner next to the Facebook logo and select ‘Pixels’
3. Click ‘Setup Pixel’.
4. Click ‘Use an Integration or Tag Manager’.
5. Click ‘Google Tag Manager’.
6. Click the + sign in the middle of your pixel base code. This will copy to your clipboard.
7. Go to the Google Tag Manager.
8. Click ‘Add New Tag’.
9. Click ‘Choose a tag type to begin setup’.
10. Click ‘Custom HTML’.
11. Paste in your Facebook Pixel Base Code.
12. Expand the Advanced Settings section. Under Tag firing options, select Once per page.
13. Under Fire on, select All Pages. Click Save Tag.
Tomorrow, we’ll setup Custom Audiences inside of Facebook… and after that, I’ve got an offer for you that you can’t refuse!
Today’s Action List
1. Install the Facebook Pixel to your Google Tag Manager.
2. Check Ghostery on yourwebsite to ensure Facebook Pixel is installed.
3. Check your Facebook Ads Manager to make sure your pixel is installed. (DO THIS A FEW HOURS AFTER YOU INSTALL)