The Gentle Upgrade Script
This script is based on famed internet marketing guru Dean Jackson’s 9 word email.
The idea behind the 9 word email is to ask an engaging question that will elicit a response. Only your “five star” prospects will respond, making the sale… or in this case, an upgrade, MUCH EASIER.
Here’s an example of the Gentle Upgrade script that I recently wrote for a client. The email was used to migrate customers off of older VPS hardware onto brand new SSD enable hardware.
It worked like a charm!
[ — BEGIN SCRIPT — ]
If you use your website to generate income and you’re worried about server speed, hit reply and let me know.
I’m looking to upgrade some of our best clients to a faster platform for no additional cost.
Space is limited though, so I need to hear from you soon.
NAME GOES HERE
[ — /END SCRIPT — ]
Don’t let the simplicity fool you. This script is solid gold.
How It Works
The responses coming back will need a manual response. So make sure after you send the emails, you are checking your inbox.
Here’s an example of a reply and response:
When someone takes you up on the offer, then remove them from your automation process. You can tag them as being complete so they aren’t emailed over and over. I’ll show you how to do that with ActiveCampaign in the automation module.
You should also open a ticket for them in your WHMCS portal to schedule the migration.
How Often Should I Send This?
I recommend sending it at least 6 times, varying times and days, until you get a response. If after 6 attempts, you can move to the Forced Upgrade Script.
Deploy it and let me know your results!